KUDOS UX OPTIMIZATION

Ux for Continued Education Platform

Business Challenges:

Improve bounce rate and increase sales on Kudos website.

Solution:

* Redesigned key sections of website

* Sharpened navigation and improved information architecture

* Define target market

* Improve visual design across multiple touch-points for mobile & desktop to better align with branding

Design Approach:

UX Audit - Determine all inconsistencies within the website

Heuristic Evaluation - Confirm all revisions are functional and legible for end user

Identify End User - Conclude our design is for Estheticians and Cosmetologists

Visual Ui Design - Create visual consistency with branding and functionality

Analytics - Research the bounce rate and session time to understand possible causes of user behavior

Hi-Fidelity Wireframes - Present revisions to the founder of Kudos

Mobile Responsive - Majority of end users use mobile

Additional:

Determine marketing strategy and create digital assets to drive traffic to Kudos website.